Pay Per Click Advertising Management

Launching a Pay Per Click advertising campaign is a very effective way to expand your website's exposure and client base. The most popular and widely-used advertising systems currently are Google AdWords, Bing AdCenter and Facebook Ads.

These advertising systems allow your graphic or text ads to show on search engine result pages, or as part of the millions of approved websites across the world stored within search engine content networks. The ability to target specific demographics, such as age, gender, or location can dramatically increase goal conversion rates. 

Budgets for PPC (Pay Per Click) campaigns area also very flexible, falling within any level you are comfortable with. The advantages of online advertising over traditional media, such as newspaper ads or flyers, are vast. You are able to target where you need the ads most and track visitors and their viewing patterns.

We carefully craft your ads based on the landing page content, keyword relevance and proven search terms. If a potential customer sees your high quality PPC ad, it could mean the difference between them choosing you or someone else.

Types of Pay Per Click ads

• Search Engines - Search Result Pages
  Located above and next to organic search results, paid results are listed. Depending on the ad relevance, landing page quality and general interest, they can generate very valuable visitors.
• Search Engines - Content Network Pages
  Millions of websites feature ads published by Google and Bing in order to generate revenue. Hosting ads on any of these websites, or specific ones, can generate brand awareness and substantially increase the number of visitors.
• Mobile Devices
  Cell phones, PDA's and Tablets have become commonplace, and so have customers seeking information or products using these devices.
• Facebook
  Typically featuring an image and text, Facebook ads work tremendously well, as they can be targeted to very specific demographics, such as hobbies, gender, etc.

Online Advertising vs Traditional Advertising	Online	Print	Radio	TV
Track the exact number of ad viewers.
Pay for only the ad viewers who interact.
Track ad response by detailed geographic region.
Edit ad copy in realtime. (At little, or no additional cost.)
View ad any time, from anywhere in the target area.
Roll out a campaign in a very short amount of time.
Receive targeted visitors with a very small investment.
Trace a sales conversion directly back to a specific ad.
You can specify a budget.

For more information, please give us a call.