Tracking & Measurement

A marketing campaign cannot be effective unless a solid tracking and measurement program has been set in place. Gauging a return on investment, and determining how many leads have been generated is a difficult task with traditional forms of marketing. With Glacier Digital's Internet Marketing program however, visitors are tracked from their initial point of entry, whether it's a Pay Per Click ad, as part of a Social Media campaign, through Local Advertising or even through a specially configured print, radio, or tv ad.

Converting visitors into sales

The goal of any successful website is to convert a visitor into a customer. The definition of a customer and what a conversion means, can vary greatly from business to business. A conversion for one business could be the moment a visitor commits to a newsletter signup, while for another business, it could be when a specific product has been purchased online.

Website conversions are defined early, are monitored closely and can be updated or re-configured at any time if necessary.

Call To Action

Ensuring that a clear, focused Call To Action is featured on one or all of a website's landing pages will greatly increase the likelihood of a visitor following through with a predetermined action or set of actions.

A Call To Action can consist of anything from the download of a PDF, to the purchase of a product online, to the submission of a contact form. They are the final measurement before the lead (or even sale) is passed along to the client.

The Sales Funnel

You've got a website visitor! Great... now what?

Determining where to guide your website visitors to is something that far too many websites overlook. The easier you make it for them to find what they want and to get where they need, the more likely they are to convert into customers.

The Sales Funnel is the optimal path on which visitors will travel throughout your website, in order to provide you with the most relevant customers possible.